Stay up to date with everything that happens in the world of programmatic media
Our blog is packed with valuable information on programmatic advertising, technology, and a variety of topics of interest to help our publishers.
Here you’ll find informative articles, how-to guides, optimization tips, industry trends, ROI, CPM, RPM analysis, and more. Our goal is to provide useful and relevant resources that empower our publishers to reach the maximum potential of their monetization strategies.
Google Search Console has just taken an important step towards more refined and strategic analysis by releasing the visualization of hourly data in its Search Analytics API.
In a digital world where every click matters, understanding user behavior is no longer a differentiator, but has become essential for those who make a living from monetization. Whether through media
Artificial intelligence is booming — and it’s not just on social media. Blogs, portals, e-commerce sites and apps are already using AI to create content on a large scale. But don’t worry!
The world of digital marketing is constantly changing. And two very hot new developments promise to shake up the game for those who live off traffic and monetization: Spotify is now part of the
If you rely on organic traffic to monetize your website or app, being deindexed by Google is, without exaggeration, one of the worst nightmares possible. After all, if your website disappears
Anyone who works in digital marketing knows that data is everything. But interpreting this data and transforming it into real actions can be a very challenging task, right? Now imagine if
In the world of digital marketing, where every click counts, a sneaky threat emerges: ad hijacking. This devious practice can undermine your monetization efforts by diverting traffic and compromising your bottom line.
If you work with digital marketing and monetization of websites and apps, you already know that traffic is king. But to turn visits into revenue, your website needs to
Google recently updated its “Unfair Advantage” policy on Google Ads, and it has caused quite a stir among advertisers and publishers around the world. The change, which seeks to