Stay up to date with everything that happens in the world of programmatic media
Our blog is packed with valuable information on programmatic advertising, technology, and a variety of topics of interest to help our publishers.
Here you’ll find informative articles, how-to guides, optimization tips, industry trends, ROI, CPM, RPM analysis, and more. Our goal is to provide useful and relevant resources that empower our publishers to reach the maximum potential of their monetization strategies.
Organic traffic has always been one of the main gateways to websites, blogs, portals, and apps. But new data has raised alarm bells in the market: according to an analysis released...
Google Ads has announced three important updates to bidding and budgeting, reinforcing a trend that already dominates digital marketing: more automation, more artificial intelligence, and less manual adjustment.
Google has announced one of the most anticipated updates for SEO professionals: Search Console will now display performance reports related to AI-powered search experiences.
Google has just taken another step in bringing search, creators, and the digital economy closer together. The company announced Search Profiles, a new feature that allows creators to...
Google has announced a major evolution in its search engine with the integration of Gemini 3.5 and intelligent agents capable of interpreting more complex contexts and performing tasks.
Microsoft Advertising has announced a major update: custom columns now support all of the platform's conversion metrics. While it may seem like a technical tweak, the new feature brings more benefits.
Artificial intelligence is already part of the daily routine for publishers, marketing professionals, and content creators. It helps produce articles, ads, scripts, and analyses in seconds. But
LinkedIn has announced a strategic partnership with Amazon Ads to expand targeting possibilities in B2B campaigns. The union between the world's largest professional network and a
OpenAI has launched OAI-AdsBot, a new bot focused on data collection for advertising. In practice, it signals a clear trend: AI becoming increasingly integrated into...