Stay up to date with everything that happens in the world of programmatic media
Our blog is packed with valuable information on programmatic advertising, technology, and a variety of topics of interest to help our publishers.
Here you’ll find informative articles, how-to guides, optimization tips, industry trends, ROI, CPM, RPM analysis, and more. Our goal is to provide useful and relevant resources that empower our publishers to reach the maximum potential of their monetization strategies.
Artificial intelligence is already part of the daily routine for publishers, marketing professionals, and content creators. It helps produce articles, ads, scripts, and analyses in seconds. But
LinkedIn has announced a strategic partnership with Amazon Ads to expand targeting possibilities in B2B campaigns. The union between the world's largest professional network and a
OpenAI has launched OAI-AdsBot, a new bot focused on data collection for advertising. In practice, it signals a clear trend: AI becoming increasingly integrated into...
SEO has changed. While it used to be enough to work with keywords and backlinks, today search engines are increasingly demanding about who to trust. According to the Search Engine Journal, three pillars have gained importance.
Meta announced a significant simplification to the analysis elements of performance metrics. The change aims to make reports clearer and more accessible, eliminating redundant metrics and focusing on...
Google Ads has updated its guidelines, reinforcing a point that has been gaining traction: the quality of landing pages. It may seem like just another policy, but in practice this...
In digital marketing, visibility on Google is fundamental for generating traffic and revenue. However, not all indexed content is positive. Outdated information, sensitive pages, or negative content can...
The search revolution with generative engines—like Google AI Overviews and Bing Chat—is changing the way content is evaluated and displayed. More than
SEO has always been an evolving field, but the arrival of generative search engines like Google AI Overviews and new AI features in Bing is
