If you work with digital marketing and monetization of websites and apps, you already know that traffic is king. But to turn visits into revenue, your website needs to be discovered, interpreted and valued by the right algorithms — and now, also by generative AI models.
Two recent trends have gained prominence in this scenario: the emergence of LLMs.txt, a new standard for controlling content usage by language models, and the growing importance of well-structured website architecture. Both have direct impact on SEO performance, organic visibility and, of course, monetization.
In this article, we’ll show you how these changes affect your strategy and how to take advantage of them to your revenue. Let’s go!
What is LLMs.txt and why does it matter to publishers?
Inspired by the famous robots.txt, the LLMs.txt is a new file proposed as a standard to allow (or deny) large language models — so-called LLMs, such as ChatGPT and Gemini — to access and use your website content to train AI.
In other words: It's like a “traffic light” indicating whether or not your content can be used by generative AIs.
And what is the impact of this?
If you monetize your site with organic traffic and ads, this new feature can:
✔ Help protect your content from misuse by AI tools.
✔ Prevent your content from being “summarized” directly in the AI, without generating traffic to your website.
✔ Maintain the exclusivity of your original content, strengthening your authority and SEO.
Strategic tip:
If you invest time and money creating original content for monetization with programmatic media or affiliates, it is worth keeping a close eye on LLMs.txt. Blocking AI usage can be a way to keep traffic coming directly to your site. instead of “losing clicks” to an AI-generated response.
Website Architecture: The Invisible Foundation of Your Monetization
Another factor that has gained prominence recently is the website architecture — that is, the way your content is organized, interconnected and presented to the user and search engines.
A well-planned architecture makes page discovery easier, improves dwell time and reduces bounce rate. And at the end of the day, all of this increases ad views, engagement and revenue.
Direct benefits of intelligent architecture:
✔ Content that is easier to find and navigate.
✔ Better crawling by Google bots.
✔ Increase in the number of indexed pages.
✔ More sessions per user — meaning more ad impressions.
Practical example:
A well-designed website can take visitors from an article about “Header Bidding” to another about “eCPM” in just a few clicks. This increases session time and conversion rates without you having to spend more on paid traffic.
How do these two trends connect with monetization?
Now comes the part that really matters: how all this impacts your pocket.
1. Protecting original content = more value per visitor
By limiting the use of your content by LLMs, you maintain organic traffic as the main source of discovery. This ensures that users end up on your website — where you can monetize with ads, affiliates, offers, and more.
2. Optimized architecture = more pages per visit
A visitor who browses 4 pages on your website generates much more revenue than one who only reads one. A good internal structure increases permanence and depth of navigation.
3. More crawlable sites = better Google rankings
With a clear and organized architecture, Google understands your content better, indexes more pages and improves your positioning. Result? More organic traffic and more monetization opportunities.
How to apply these trends to your digital project?
Start by reviewing your current architecture
- Is your content well organized into categories and subcategories?
- Do internal links help the user follow a logical journey?
- Are your most profitable pages easily accessible in 2 or 3 clicks?
Create (or plan) your LLMs.txt
- Even though it's not an official standard yet, you can get ahead of the game and indicate that you don't want certain LLMs to use your content.
- This is especially true for valuable content for SEO or monetization via traffic.
Think SEO + User Experience
- Content that ranks well but is difficult to navigate, does not convert.
- A good experience keeps visitors on your site longer and increases the ROI of your advertising space.
Modernize your database and protect your content to earn more
LLMs.txt and website architecture show that the basis of digital marketing is changing — and who monetizes websites and apps needs to adapt quickly.
✔ Protecting your content from LLMs can preserve your traffic and authority.
✔ Organizing your website better improves SEO and increases revenue.
✔ The two strategies together help you to attract, engage and better monetize your audience.
Here in Join ADS, we are always aware of new trends to help publishers grow intelligently. Do you want to transform your website into a monetization machine? Then, let's update your structure and prepare your content for the future!
