Stay up to date with everything that happens in the world of programmatic media
Our blog is packed with valuable information on programmatic advertising, technology, and a variety of topics of interest to help our publishers.
Here you’ll find informative articles, how-to guides, optimization tips, industry trends, ROI, CPM, RPM analysis, and more. Our goal is to provide useful and relevant resources that empower our publishers to reach the maximum potential of their monetization strategies.
SEO has changed. While it used to be enough to work with keywords and backlinks, today search engines are increasingly demanding about who to trust. According to the Search Engine Journal, three pillars have gained importance.
Meta has announced a significant simplification to its ad performance analysis elements. The change aims to make reports clearer and more accessible by eliminating redundant metrics and focusing on...
Google Ads has updated its guidelines, reinforcing a point that has been gaining traction: the quality and transparency of landing pages. It may seem like just another policy, but
In digital marketing, visibility on Google is fundamental for generating traffic and revenue. However, not all indexed content is positive. Outdated information, sensitive pages, or negative content can...
The search revolution with generative engines—like Google AI Overviews and Bing Chat—is changing the way content is evaluated and displayed. More than
SEO has always been an evolving field, but the arrival of generative search engines like Google AI Overviews and new AI features in Bing is
Google has released the August 2025 Spam Update, a global update already confirmed by the company. The goal, as always, is clear: to reduce the visibility of content considered spam.
Have you ever found yourself writing and rewriting ad headlines, trying to find the magic combination that generates clicks and conversions? Well… Meta has also noticed this pain point for advertisers.
