Stay up to date with everything that happens in the world of programmatic media
Our blog is packed with valuable information on programmatic advertising, technology, and a variety of topics of interest to help our publishers.
Here you’ll find informative articles, how-to guides, optimization tips, industry trends, ROI, CPM, RPM analysis, and more. Our goal is to provide useful and relevant resources that empower our publishers to reach the maximum potential of their monetization strategies.
If you work with digital marketing, paid traffic and monetization, you already know that data is gold. And when it comes to transforming numbers into accurate decisions, Google Looker Studio
YouTube Shorts continues to invest heavily to establish itself as one of the main formats for consumption of short videos in the world. Recently, the platform announced important updates to its tools
When it comes to digital marketing and monetization of websites and apps, one thing is certain: you can't grow without a strategy. And within this scenario, setting clear goals
If you make a living from paid traffic, website or app monetization, hold on to this hot news: you can now integrate Meta Ads (Facebook and Instagram) directly into Google Analytics 4 (GA4)!
Have you noticed how Google, Bing and even assistants like Alexa and Siri are delivering direct answers, without always sending the user to a website? That's right!
Google has just announced a major change: Google Assistant will be replaced by Gemini, its new assistant based on generative artificial intelligence. This new feature goes far beyond
Artificial intelligence (AI) is changing the game in browsers and search engines. And this is just the beginning! Two recent events have caught our attention: the launch of
LinkedIn is no longer just a platform for updating your resume and networking. With a staggering 36% increase in video views, the corporate social network is
When we talk about digital marketing, we immediately think of blogs, social networks and short videos. But the truth is that there are underrated content formats that can boost your monetization.