Stay up to date with everything that happens in the world of programmatic media
Our blog is packed with valuable information on programmatic advertising, technology, and a variety of topics of interest to help our publishers.
Here you’ll find informative articles, how-to guides, optimization tips, industry trends, ROI, CPM, RPM analysis, and more. Our goal is to provide useful and relevant resources that empower our publishers to reach the maximum potential of their monetization strategies.
Microsoft Advertising has announced that it is retiring its Target CPA (Cost Per Acquisition) and Target ROAS (Return on Ad Spend) bidding strategies, moving advertisers to a more cost-effective approach.
The search universe is undergoing an unprecedented transformation. Artificial intelligence, changes in user behavior and the rise of direct response platforms are reshaping the path
Google has announced the launch of Offerwall, a game-changing feature for those looking for new ways to monetize websites and apps. This new feature is designed to expand the
Google has just launched Muvera, a new algorithm that promises to boost the quality of search results, offering more accurate and relevant answers to users. But the
If you work with paid traffic and monetization, you already know that measuring conversions is just the beginning. Understanding the real value of these conversions is what sets good campaigns apart from bad ones.
If you work with digital marketing, SEO or monetization of websites and apps, you must have already noticed: artificial intelligence is messing up the rules of the game. And by 2025, this
Google has just updated its guidelines on URL structure, and this change has a huge impact on those who rely on organic traffic to generate revenue. If you monetize
With the arrival of AI Overviews on Google, the search game is changing — and fast. The traditional list of links is giving way to answers generated by intelligence
Google recently updated its best practices documentation and removed a specific recommendation about using the robots.txt file for translated pages. It may seem like a technical detail, but this