Stay up to date with everything that happens in the world of programmatic media
Our blog is packed with valuable information on programmatic advertising, technology, and a variety of topics of interest to help our publishers.
Here you’ll find informative articles, how-to guides, optimization tips, industry trends, ROI, CPM, RPM analysis, and more. Our goal is to provide useful and relevant resources that empower our publishers to reach the maximum potential of their monetization strategies.
The world of online searches is getting more and more competitive! Perplexity Deep Research has arrived with a different approach and promises to change the way we search online.
If you have an app on the Google Play Store or make a living from mobile monetization, be careful: Google is changing the rules of the game. Now, with Core Value Metrics,
If there's one thing that never stops changing in digital marketing, it's the way we consume and produce content. Those who make a living from monetizing websites and apps need to stay
If there’s one thing the Super Bowl does well, it’s turn a commercial into an event in itself. And this year, OpenAI decided to kick the bucket and put some intelligence into it.
If there was one thing that seemed unbeatable, it was Google dominating search. But look, the scenario is changing and the technology giant is losing a share of the market.
You know that feeling when you click on an ad expecting one thing and when the page opens, it’s something completely different? Well, Google doesn’t like that either. Now, with the
If you live off paid traffic and monetization, hold on to this: Meta Advantage+ is coming in full force in 2025! Now, with more artificial intelligence, more automation and less pain
If you’ve ever tried using AI to create content, analyze data, or optimize campaigns and found the results to be “meh,” it may not be the tool’s fault.
If there is one thing that has revolutionized the way we work with digital marketing, it is artificial intelligence. Today, it is at the forefront of those who want to transform websites and apps into